A creative agency shaping the way brands advertise with influencers and their audiences on Instagram.

We work with a network of influential Instagramers around the globe and have been described as "a marketing agency for Instagram" by Adweek.

Diagram of camera merged with user


Armani Exchange logo Armani Exchange
Over logo Over
Coach logo Coach
Dos Equis logo Dos Equis
Stoli logo Stoli
Honda logo Honda
Puma logo Puma
Samsung logo Samsung
W Hotels Worldwide logo W Hotels Worldwide

Our Clients Include


Event Coverage

We capture beautiful footage from your event, share it with our vast Instagram networks (as well as other social media channels), and, in turn, begin a compelling, large-scale conversation about your event and your brand.

Product Promotion

Have a new product to show off? As a visual platform, Instagram allows our photographers to showcase your product in all its glory to the world.


Like the idea of having a group of Instagramers talking about your product? Let us plan a customized photowalk!

We can organize a unique and memorable event that will directly connect you with your local target audience.

Contests & Challenges

Excite your fans with photo contests and challenges. Our team will design, implement, and manage contests that are quick to enter, easy to search, and fun to win.

Account Management

The most basic service we offer involves creating and managing an account for your brand on Instagram.

We grow your follower numbers, establish a photographic theme, and connect with users who are interested in your brand.

Guest Photography

For a more direct experience between your brand and its followers, MML can "take over" your Instagram account during an event and push beautiful photos directly to your fans.

Live Projection & Printing

Enhance your event with a real-time branded projection of Instagram photos or have your guests leave with a tangible print of their photo on a custom designed layout.

Interactive Web Experience

Let MML's team of talented designers and developers create a unique web experience with Instagram's API.

About Us

The Mobile Media Lab formed in early 2012 when co-founders of NYC Instagram Community joined together to shape the way brands interact with influencers and their audiences on Instagram. We possess an intimate knowledge of the Instagram community that allows us to forge relationships and friendships with similar Instagramers around the globe through mobile photography and social media.

Our Process

Brand Presence

We work with our clients to better understand their message and goals, then translate that into results on Instagram.

Identify target markets on Instagram

We determine the demographics you want to reach on Instagram and get your message in front of them.

Influencer Network

We work with a network of Instagram photographers all over the world and offer a global reach.

Our Network

The Mobile Media Network is a select group of influential Instagramers around the world with a variety of styles and passions.

Contact us for a variety of opportunities, such as event coverage, travel opportunities, product promotion, and guest photography with brand accounts.

Sign Up!


The Team

Brian DiFeo

Brian DiFeo has a background in strategic marketing, community building and planning special events. He has been on panels to discuss community engagement and Instagram at Columbia's School of Journalism, Meetup Headquarters, and Fashion Forward. Brian has worked with lifestyle brands as a photographer and strategist, taking him to places like France, Abu Dhabi, and New Orleans. Follow him on Twitter @bridif and visit briandifeo.com.

Liz Eswein

Liz is a New York University graduate, where she studied Media, Culture and Communications, with internships at W Magazine and Women's Wear Daily. Liz is one of the most followed, non-celebrity Instagramers with over half a million followers. As @newyorkcity, she documents the essence of the city and has worked with several brands including Estee Lauder, Samsung, Stoli, W Hotels and Delta. Say hi to her on twitter - @newyorkcityliz.

Anthony Danielle

Anthony Danielle, better known as @takinyerphoto, has built a reputation by capturing candid photographs of fashionably conscious New Yorkers. He is considered one of the "15 Stylish People to Follow on Instagram" by Complex Magazine and has had photos featured in the Huffington Post and the New York Times Fashion Blog. He has worked with PUMA covering the Volvo Ocean Race, Michael Kors during Fashion's Night Out, and Instagram featured him on their blog in 2012.