The original creative agency that is shaping the way brands advertise with influencers and their audiences on Instagram.

We work with a network of influential Instagrammers around the globe and have been described as "a marketing agency for Instagram" by Adweek.

Diagram of camera merged with user


Sony logo Sony
Timex Expeditions logo Timex Expeditions
Bolthouse Farms logo Bolthouse Farms
Expedia logo Expedia
Ann Taylor logo Ann Taylor
Stoli logo Stoli
Over logo Over
Coach logo Coach
Puma logo Puma

Our Clients Include


Events & Travel

Connect with our network of photographers who can document any event, anywhere. Their posts spark a compelling, large-scale conversation about your event and brand.

Product Promotion

Want millions to see your products? As Instagram specialists, our network of photographers allow us to showcase your product to a highly-targeted audience.


Like the idea of connecting with your fans in real life? We organize unique and memorable photography meetups that directly connect you with your local target audience.

Content Creation

Improve your brand's Instagram account with fresh photos and a new perspective via our network of photographers.

About Us

The Mobile Media Lab formed in March 2012 when co-founders of the NYC Instagram Community joined together to shape the way brands interact with influencers and their audiences on Instagram. By leveraging personal relationships with hundreds of Instagrammers around the world, our unique approach connects clients with the right Instagrammers for their campaigns.

Our Process

Brand Understanding

We find out our clients' needs and goals, then translate them into successful campaigns on Instagram.

Influencer Network

We provide a group of Instagrammers who share compelling images associated with your brand.

Brand Awareness

Sponsored posts increase engagement and amplify your presence on Instagram.

Our Network

The Mobile Media Network is a select group of influential Instagrammers around the world with a variety of styles and passions.

Contact us for a variety of opportunities, such as event coverage, travel opportunities, product promotion, and guest photography with brand accounts.

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Brian DiFeo

Brian DiFeo pioneered the Instagram advertising industry in 2011 when he brought together Instagrammers and brands via the Meetup group Instagram NYC. He quickly expanded his influence in 2012 by traveling internationally with clients such as PUMA and Veuve Cliquot. As an industry leader, Brian has spoken extensively about social media marketing, including interviews with TIME, The Huffington Post, and PBS. He has also discussed influencer marketing on panels at Columbia School of Journalism and the Independent Fashion Bloggers Conference. When not in the office, Brian enjoys spending time in the mountains, at the beach, and playing music. He’s @bridif on Instagram and Twitter.

Anthony Danielle

Anthony Danielle, better known as @takinyerphoto, built his reputation as a street-style photographer by sharing candid Instagrams of fashionable New Yorkers. He was recently named one of four “Best of Instagram Street Photography” accounts by Forbes, had photos featured in the New York Times Fashion Blog, and also featured on Instagram's blog in 2012. As an early adopter of Instagram and trendsetter in the community, Anthony has forged many friendships on the platform and turned them into business relationships that deliver for our clients all the time. Anthony has photographed exclusively for Chivas Regal at the TIME 100 and Calvin Klein, and can often be found increasing his portfolio on the streets of New York.